General Manager - Beirut, Lebanon

Position Summary / Job Brief

The General Manager is responsible for the overall leadership, strategic direction, and operational execution of the agency. This role acts as the chief integrator between creative vision, marketing performance, client delivery, and internal operations. The General Manager ensures that all departmental teams are aligned with company goals, performance metrics are achieved, and the agency sustains growth, profitability, and a strong reputation in the market.

Required Education

• Bachelor’s or Master’s degree in Business Administration, Marketing, Communications, or a related field.

Required Experience & Certificates

• Minimum 8–10 years of progressive leadership experience in a creative agency, marketing firm, or media company.
• Demonstrated success in P&L responsibility, cross-departmental leadership, and scaling operations.

Required Skills

• Familiarity with agency performance tools (e.g., Asana, ClickUp, HubSpot, Monday.com, or similar).
• High business acumen with a blend of creative sensibility and operational discipline.
• Executive Leadership & Decision-Making.
• Cross-Functional Management.
• Financial Literacy & Budget Control.
• Client Relationship Stewardship.
• Organizational Development & Talent Leadership.
• Market Positioning & Strategic Communication.

Tasks And Duties

• Strategic Leadership & Planning:
• Define and continuously refine the agency’s business strategy, short-term priorities, and long-term vision in collaboration with the Board.
• Lead the development and implementation of annual plans, budgets, KPIs, and OKRs across departments.
• Operational Oversight:
• Oversee daily operations across creative, marketing, social, digital, and administrative functions.
• Ensure operational workflows are effective, timely, and support cross-functional collaboration.
• Establish and monitor internal SOPs, project timelines, and client delivery protocols.
• People Management & Culture:
• Recruit, develop, and evaluate department leads, ensuring leadership succession and a culture of accountability.
• Foster a creative, inclusive, and performance-driven environment.
• Manage internal communications and lead regular team-wide check-ins and strategic updates.
• Client & Market Engagement:
• Build relationships with key clients, partners, and stakeholders to support retention and growth.
• Represent the agency in external forums, pitches, and industry events.
• Financial Stewardship:
• Monitor financial performance, cash flows, and cost structures.
• Approve major expenditures and ensure compliance with financial and legal obligations.
• Lead quarterly reporting to the Board with analysis and recommendations.