Digital Performance Marketing -Specialist

Role

We’re looking for a Digital Performance Marketing Specialist to scale all paid digital activities for our Ohana Development Lebanon, driving qualified real estate leads and elevating our online presence across markets. You’ll run end-to-end campaigns

on Meta and Google Ads, manage listing portals, and build robust retargeting and lookalike programs that convert.

Responsibilities

• Plan, launch, and optimize performance campaigns (Meta C Google Ads) for lead generation (forms, landing pages, WhatsApp, call).
• Build retargeting C lookalike audiences; segment by project, geo, language, and buyer intent.
• Manage and optimize property listing portals (titles, thumbnails, copy, tracking, budgets).
• Own tracking C attribution: GA4, GTM, pixels, CAPI, event mapping; integrate with CRM (e.g., Salesforce/HubSpot).
• Run always-on A/B tests (creative, copy, audiences, bidding, landing pages).
• Collaborate with creative on ad specs and briefs; ensure brand consistency in EN/AR/FR
• Weekly reporting: CPL, CTR, CVR, cost/SQL, lead quality, appointment rate; derive insights and next actions.
• Ensure compliance with platform policies and local regulations; manage negative keywords and brand safety.
• Maintain media calendars and allocate budgets by performance; prepare monthly/quarterly growth plans.

Requirements

• 3–5+ years in performance marketing; real estate experience strongly preferred.
• Hands-on with Meta Ads Manager and Google Ads (Search/Display/YouTube).
• Familiar with listing portals and marketplace optimization.
• Proven track record improving lead quality and conversion rates (please share metrics).
• Solid grasp of retargeting, lookalikes, bidding strategies, and funnel design.
• Analytics: GA4, GTM, Looker Studio (or similar), Excel/Sheets.
• Bilingual: English C Arabic (French is a plus).
• Strong copy sense for ad variations; comfortable briefing designers for high- performing creatives.
• SEO/ASO and landing-page CRO experience (forms, speed, trust signals).