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This is a full-time remote role for a Graphic Designer & Digital Marketing Specialist who will be responsible for planning and executing digital marketing campaigns, managing social media accounts, analyzing and reporting web analytics data, and collaborating with cross-functional teams to develop and implement digital marketing strategies.
- Develop digital media strategies with business goals aligned with the company’s vision.
- Create digital content including websites, blogs, articles, animated explainer videos, etc.
- Establish our online presence and create brand awareness.
- Run day to day social media and search engine optimization audits to ensure best practices are being used.
- Maintain SEO regular keyword research and other best practices.
- Create a unique brand identity online.
- Create visual concepts for promotional activities.
- Create and monitor Google Ads marketing campaigns and coordinate with the graphics team to create engaging display ads.
- Spread the company’s message through social media and other online mediums.
- Increase the company’s sales through online marketing.
- Improve customer engagement using various marketing strategies.
- Supervise ROI and KPIs.
Qualifications
- Social Media Marketing and Online Marketing skills
- Digital Marketing expertise and experience using digital marketing tools
- Strong analytical skills and proficiency in web analytics platforms
- Excellent communication and collaborative skills with the ability to work independently and within a team
- Bachelor’s degree in Marketing, Communications or a related field
- Experience in a startup or tech environment is a plus
- Proficiency in graphic design and video editing software is a plus
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