Digital Marketing Executive

About the Job

• Work on driving customer acquisition and brand consideration through digital marketing channels, in line with strategic goals.
• Work on various growth initiatives, including digital marketing, SEO, ASO, and lifecycle management.
• Manage and evaluate performance of all digital marketing campaigns, assess against business goals and constantly optimize performance.
• Analyze data to find answers about habits and trends, provide insights for optimization of overall marketing activities, improve content proposition and work on user retention.
• Research and identify trends in different markets to create relevant campaigns leading to the increase in user retention.
• Create marketing briefs based on the market insights and business requirements.
• Brainstorm and develop ideas for creative marketing campaigns.
• Collaborate with a cross functional team to create integrated marketing campaigns that prioritize the experience of the customer.
• Reach ambitious growth KPIs.

About you

• You have 6 months to 1 years of experience in marketing, growth marketing, preferably in the tech industry
• You understand the basics of user segmentation and marketing of products within an app
• You have good analytical skills
• You have the ability to communicate and express effectively
• You have an execution oriented mindset
• You have experience with launching campaigns for digital platforms on Google, Apple Search Ads, or Meta
• Experience with any of the following is a plus: Amplitude, Tableau and Looker