Manager - Strategy & Insights

Company description

Leo Burnett is a communications agency powered by its HumanKind operating system, with the belief that creativity, data and technology work together to transform human behavior and drive prosperity for clients.

Part of Publicis Communications, Leo Burnett Worldwide is one of the world's largest agency networks with 85 offices and more than 8,000 employees. The global agency works with some of the world's most valued brands including Aldi, Bank of America, Campbell's, Dunkin, Firestone, Jim Beam, Kellogg's, Nintendo, Tillamook and UnitedHealthcare among others.

To learn more about Leo Burnett Worldwide and its rich history of creating iconic brands, visit our site, Facebook page and follow us on Twitter and Instagram via @leoburnett.

Overview

Responsibility and Focus

The Senior Executive role in the Strategy & Insights Team is responsible for:

Implementing researches and trendhunting

Implementing effective strategies

Implementing effective presentations

Driving effective creative inspiration

Building a positive repute and rapport with internal teams and clients

Main Tasks

Technical & Product

Actively uses and advocates the Publicis Groupe FUEL platform.

Actively contributes to every Groupe and Agency OPEN brief.

Reviews past award submissions to identify key components of a successful story and discusses findings consistently.

Plays an active part in the Effectiveness awards entries and submissions.

Plays a part in supporting creative teams on Creative awards.

Is focused on being revelatory vs. boring as a strategist. Insights need to be insightful vs facts or observations.

Is persistent about improving the craft of the strategic thinking behind briefs.

Attends trainings - internal and external - promptly.

Scours culture for new uses of tehcnology, data and design to weave innovative thinking into strategic work.

Develops focused, insightful and inspiring connections plans with creative briefs (not just a briefing springboard).

Initiate, conduct as well as support primary and secondary research: 1) for clients, and 2) for the agency.

Shows ability to synthesize qualitative and quantitative data from sources available, to provide strategic implications and creative inspiration.

Business Acumen & Operational Efficiency

Understands the client's category and business.

Ensures successful reviews of work and final delivery of assignments and tasks for clients and pitches.

Builds client presentations that succinctly but effectively tell the story and appropriately positions the work for success.

Conducts category and competitive landscape assessments.

Assists senior strategy staff in planning client meetings and workshops, and contribute actively in them.

Monitors social, cultural and technological trends along with their impact on attitudes and behaviours.

Participates in client-conducted researches.

Displays attention to detail when producing reports and updates to stakeholders.

Consistently monitors every campaign's performance for clients - brand, business and media.

Able to analyze, interpret and contextualize raw data to derive insights to generate creative solutions, improve campaign performance and drive key learnings

Innovative & Analytical Mindset

Market Research: Formulates a clear hypothesis and consistently recommends both formal and informal research for clients and agency.

Ideation: Inspires creative thinking, elevating ideas and concepts.

Competitive Analysis: Conducts analysis about (and hence, is aware of) threats and opportunities for clients.

Presentation Development: Contributes to and delivers incremental value to a client presentation.

Strategic proactivity: Plans strategic briefs for problems of clients that have not been discussed yet - through active reading and hunting.

Strategic partnership: Builds a detailed profile of client/s that is inclusive of potential challenges to their business or category.

Qualifications

Education and Experience Required

Bachelors or Masters degree in marketing, research, data or business

Additional information

R-2037

P-2306