Head of Marketing & GTM – Logistics Software

Role Overview

AIC has developed a software solution that simplifies logistics and freight management for exporters, importers, and trading companies. We’re hiring our first Head of Marketing & GTM to build the go-to-market engine from the ground up. This is a hands-on, high-ownership role. You’ll work directly with the founder and partner closely with sales, product management, and engineering.

What You’ll Own

• ICP and segmentation: sharpen the target (by shipment volume, mode, lanes, industry, systems used, pain points), define sub-segments and priorities.
• Positioning and messaging: clear value prop for cargo owners, competitive narrative, and proof points (ROI, time savings, reliability, risk reduction).
• Outbound support (primary channel): enable Sales with messaging, assets, and campaigns that increase reply rates, meeting conversion, and pipeline quality.
• Digital-first demand support: paid campaigns and retargeting that reinforce outbound (landing pages, offers, conversion).
• Sales enablement: decks, one-pagers, case studies, email templates, call scripts, objection handling, battlecards.
• GTM campaigns: quarterly themes, vertical/lane plays, offer creation (audit, benchmark, calculator, teardown), and coordinated execution.
• Website and landing pages: build pages that convert traffic driven by outbound and paid.
• Lifecycle and nurture: email sequences for leads, no-shows, stalled deals, trials, and reactivation.
• Measurement: dashboards and weekly reporting tied to pipeline (meetings booked, SQLs, CAC, payback assumptions, win rates by segment).

What You’ll Do Day-To-Day

• Build campaign playbooks for Sales (lists → sequences → landing page → retargeting →follow-up).
• Run experiments weekly: subject lines, hooks, offers, landing pages, ad angles, segment targeting.
• Create credibility content that supports outbound (short posts, customer stories, POV pieces, lightweight visuals).
• Coordinate outsourcing where it makes sense (e.g., SEO production), while keeping strategy and distribution in-house.
• Work cross-functionally with Product to turn roadmap and wins into GTM narratives and launches.

What Success Looks Like (First 90–180 Days)

• A clear ICP segmentation model and “who we win with” narrative.
• Outbound-ready messaging and assets used consistently by Sales.
• Improved outbound performance: higher reply rates, more qualified meetings, stronger conversion to pipeline.
• Paid and retargeting running with clean landing pages and measurable conversion.
• A repeatable operating rhythm: campaign calendar, experiment backlog, weekly KPI review.

Skills

The Person We’re Looking For

• 5+ years in B2B SaaS marketing/GTM, ideally in a sales-led motion.
• Strong in positioning and messaging translating into outbound sequences and landing pages.
• Experience running paid demand support (LinkedIn/Google/retargeting) and optimizing for conversions.
• Comfortable being a team of one: strategic, scrappy, and execution-focused.
• Data-driven and pipeline-oriented: you understand funnel math and you measure what matters.

Bonus

• Familiarity with logistics, freight, supply chain, trade, shipping operations, or selling into operations stakeholders.