Brand Marketing & Performance Manager | F&B, FMCG & Retail

At PERSONA, we build and scale influencer-led brands across F&B, FMCG, retail, and emerging consumer verticals.

We are looking for a Brand Marketing & Performance Manager who owns revenue, growth, and commercial performance across all channels.

This role is not traditional marketing.

It is a commercial growth role responsible for turning brands into scalable revenue engines across:

• Delivery aggregators
• E-commerce (D2C)
• Retail & marketplaces
• B2B partnerships
• You will work closely with:
• Brand Communication Manager (story, positioning, content)
• Project Manager (execution & operations)
• Finance (P&L & profitability)
• Your job is simple:

Turn brand into revenue. Scale it. Optimize it. Repeat.

1. Commercial & Growth Strategy

• Define go-to-market strategy per brand
• Identify revenue opportunities across all channels
• Build multi-channel growth plan (aggregators, website, retail, B2B)
• Align pricing, positioning, and offers with market demand
• Translate brand strategy into commercial execution

2. Channel Ownership (Full Funnel)

Own performance across all revenue channels

• Aggregators (F&B)
• Optimize listings, SEO tags, and visibility
• Improve conversion, basket size, and ranking
• Build offers, bundles, and promotions
• Website / D2C
• Build and optimize conversion funnels
• Improve UX, checkout, and retention
• Manage integrations (payment, delivery)
• Retail & Marketplaces
• Identify and onboard retail partners
• Build pitch decks and activation plans
• Manage listings and in-store performance
• B2B
• Build pipeline of partnerships
• Develop revenue-generating collaborations
• Close and scale B2B deals

3. Performance Marketing & Campaigns

• Own paid ads strategy and execution
• Launch performance-driven campaigns
• Develop:
• Promotions
• Bundles
• Seasonal drops
• Affiliate & partnership campaigns
• Ensure campaigns are tied to clear revenue targets

4. Conversion & Revenue Optimization

• Monitor and improve:
• Conversion rate by channel
• Customer acquisition cost
• ROAS
• Retention metrics
• Identify leaks in funnel and fix them
• Continuously test offers, pricing, and positioning

5. Product & Commercial Alignment

• Validate product-market fit from a commercial lens
• Support:
• Product pricing strategy
• SKU strategy
• Packaging relevance to channels
• Ensure product supports scalability and margin targets

6. Launch & Go-To-Market Execution

• Lead launch strategy and execution
• Define:
• Campaign roadmap
• Sales targets
• Channel activation plan
• Ensure strong day-1 performance and traction

7. Reporting, Analytics & Governance

Co-own Weekly Business Review (WBR) with full commercial visibility:

• Track:
• Revenue by channel
• Conversion performance
• Campaign ROI
• Prepare:
• Weekly performance insights
• Monthly marketing reports
• Quarterly brand roadmap

8. Scale & Expansion

• Identify new:
• Markets
• Channels
• Growth opportunities
• Build and execute expansion plans
• Support forecasting and revenue projections

Revenue Ownership

You are directly responsible for

• Website conversion & revenue
• Aggregator sales performance
• Retail distribution growth
• B2B partnerships revenue
• Paid ads performance (ROAS)

Success KPIs

• Revenue growth per brand
• Conversion rate by channel
• ROAS (Return on Ad Spend)
• Customer Acquisition Cost (CAC)
• Channel contribution margin
• Campaign ROI
• New revenue streams launched

What We’re Looking For

• Experience in F&B, FMCG, retail, or multi-channel consumer brands
• Strong understanding of:
• Aggregators (Talabat, Deliveroo, etc.)
• E-commerce & conversion funnels
• Retail & distribution
• Performance-driven mindset (data > opinions)
• Ability to connect:
• brand → channels → conversion → revenue
• Comfortable owning numbers, targets, and outcomes

Why Join PERSONA

• Build brands from 0 → scale
• Work on multiple verticals (F&B, FMCG, beauty, retail)
• Direct impact on revenue and business growth
• High ownership, fast execution environment