Trade Marketing Supervisor, Manufacturing (FMCG)

Business Industry: Manufacturing / FMCG Environment

Location: Head Office Mount Lebanon (with occasional travel)

Reporting To: Commercial / Marketing Manager

Type of Role: Full-Time | On-Site

The Trade Marketing Supervisor plays a key role in strengthening the company s market presence by ensuring effective in-store execution, brand visibility, and alignment between marketing strategies and sales objectives.

The role acts as a bridge between Marketing, Sales, and Distribution, ensuring that trade marketing initiatives are effectively implemented across retail channels, while driving product visibility, promotional effectiveness, and overall brand performance at the point of sale.

Key Responsibilities

Trade Marketing Strategy & Execution

Develop and implement trade marketing plans aligned with commercial objectives

Translate brand strategies into effective in-store execution plans

Ensure consistency of brand presence across all retail channels

Support the rollout of trade campaigns and seasonal activations

In-Store Visibility & Merchandising

Design and implement in-store displays, POS materials, and merchandising guidelines

Ensure optimal shelf placement and product visibility across outlets

Monitor compliance with brand standards in retail environments

Enhance shopper experience through impactful visual merchandising

Promotions & Activation Management

Plan and execute retail promotions in coordination with Sales and distributors

Support product launches through in-store activation strategies

Monitor promotional performance and recommend improvements

Ensure timely execution of campaigns across all channels

Field Execution & Market Monitoring

Conduct regular store visits to assess execution quality and brand presence

Monitor competitor activities, pricing, and promotional strategies

Gather market intelligence and customer insights

Provide feedback and recommendations to improve trade performance

Sales & Marketing Coordination

Work closely with Sales teams to align trade marketing initiatives with commercial targets

Coordinate with Marketing on brand positioning and campaign execution

Support distributors in implementing trade activities effectively

Ensure alignment between commercial priorities and brand objectives

Team Supervision & Management

Supervise and guide merchandisers across retail outlets

Ensure proper deployment and performance of field teams

Provide coaching and support to improve execution standards

Monitor KPIs related to merchandising and in-store performance

The ideal candidate is a dynamic and execution-focused trade marketing professional with strong field presence and a deep understanding of retail environments.

He/she combines commercial awareness with creativity, ensuring that brand strategies are effectively translated into impactful in-store execution, while driving visibility, sales performance, and market competitiveness.