Full-Stack Digital Marketer

Full-Stack Digital Marketer

SEO, AEO, Social Media, Paid Advertising & AI

Company: The Impression

Employment Type: Full-time

About the Role

The Impression is looking for a hands-on Full-Stack Digital Marketer who can manage the full digital marketing cycle—from SEO and AI search visibility to social media management, paid advertising, publishing and performance reporting.

The candidate must be highly comfortable using Claude, ChatGPT and other AI tools as part of their daily work. They should know how to use AI to improve research, planning, content development, campaign execution, reporting and workflow efficiency—while reviewing and validating all AI-generated outputs.

They must also be comfortable taking full responsibility for managing social media accounts when required.

Key ResponsibilitiesSEO and Organic Visibility

• Develop and implement SEO strategies for client accounts.
• Conduct keyword, competitor, audience and search-intent research.
• Manage technical, on-page, content and off-page SEO.
• Prepare SEO content briefs for copywriters and creative teams.
• Improve metadata, website structure, internal linking and schema markup.
• Conduct website audits and coordinate technical fixes with developers.
• Monitor rankings, organic traffic, conversions and backlink performance.
• Develop ethical backlink and digital authority strategies.

AEO and AI Search Visibility

• Develop and implement Answer Engine Optimization strategies.
• Optimize brands and content for ChatGPT, Claude, Google AI Overviews, Gemini, Perplexity and other AI-powered platforms.
• Structure content around user questions, conversational searches, topics and entities.
• Develop FAQ, structured-data and citation-ready content.
• Monitor brand mentions, citations, share of voice and answer accuracy across AI platforms.
• Analyze how competitors appear in AI-generated answers.
• Stay updated on developments in SEO, AEO and generative search.

AI Tools and Marketing Workflows

• Use Claude and ChatGPT confidently for daily marketing tasks.
• Write effective prompts that produce accurate, structured and useful outputs.
• Use AI for market research, competitor analysis, content planning and campaign development.
• Create AI-assisted SEO briefs, social media plans, advertising concepts and reports.
• Build reusable prompt libraries, Claude Projects, custom GPTs and structured workflows.
• Use AI to summarize data, identify insights and recommend practical next actions.
• Train AI tools using brand guidelines, approved terminology and client information.
• Review, fact-check and improve AI-generated content before use or publication.
• Maintain client confidentiality when working with AI platforms.
• Explore AI agents and automation tools that can improve productivity and campaign performance.
• Help the wider team adopt practical and responsible AI workflows.

Social Media Management

• Develop monthly social media strategies, content pillars and calendars.
• Create campaign ideas and platform-specific content recommendations.
• Manage social media accounts from planning through publishing.
• Coordinate with copywriters, designers, video editors and account managers.
• Review captions, visuals, formats, links, hashtags and tags before publishing.
• Schedule and publish approved content across Instagram, Facebook, LinkedIn, TikTok, YouTube and other relevant platforms.
• Manage boosted posts and tactical promotional campaigns.
• Monitor comments and messages and support community management.
• Escalate sensitive comments, complaints or reputational issues when necessary.
• Track account growth, reach, engagement and content performance.
• Prepare monthly performance reports and recommendations.

Paid Advertising

• Plan, build, launch and optimize paid advertising campaigns.
• Manage campaigns across Meta, Google, LinkedIn, TikTok and other relevant platforms.
• Define audiences, targeting, retargeting, budgets and bidding strategies.
• Coordinate campaign copy, creative assets and landing pages.
• Set up pixels, conversion events and UTM tracking.
• Monitor campaign budgets and performance.
• Conduct creative, audience and placement testing.
• Optimize campaigns toward reach, traffic, leads, sales and return on advertising spend.
• Prepare clear performance reports and optimization recommendations.

Analytics and Reporting

• Use GA4, Google Search Console, Google Tag Manager and reporting dashboards.
• Monitor results across SEO, AEO, social media and paid advertising.
• Prepare weekly and monthly reports.
• Translate data into clear insights and practical actions.
• Present campaign results to internal teams and clients when required.

Required Experience and Skills

• At least three years of hands-on digital marketing experience.
• Strong expertise in technical, on-page, content and off-page SEO.
• Practical knowledge of AEO, generative search and AI-platform visibility.
• Advanced practical experience using Claude and ChatGPT.
• Strong prompting, research and AI-output evaluation skills.
• Experience developing and managing social media strategies and accounts.
• Comfortable managing day-to-day posting and community activity.
• Hands-on experience with Meta Ads Manager and Google Ads.
• Familiarity with LinkedIn Ads and TikTok Ads is an advantage.
• Experience with GA4, Google Search Console and Google Tag Manager.
• Familiarity with Semrush, Ahrefs, SE Ranking or similar platforms.
• Strong analytical, organizational and reporting skills.
• Ability to manage several client accounts and deadlines simultaneously.
• Excellent written and spoken English; Arabic is an advantage.
• Ability to work effectively with creative, content, development and account-management teams.

What We Are Looking For

We are looking for someone who is

• An SEO and AEO expert.
• A confident user of Claude, ChatGPT and AI marketing tools.
• Strategic enough to develop complete digital marketing plans.
• Hands-on and comfortable managing social media accounts directly.
• Capable of launching and optimizing advertising campaigns independently.
• Able to turn data and AI-generated insights into practical actions.
• Curious about new AI tools and developments.
• Organized, proactive and accountable.
• Comfortable working across multiple brands and industries.
• Focused on measurable business results.

How to Apply

Please submit your CV with examples of

• SEO and AEO work.
• Social media accounts and content plans you have managed.
• Paid advertising campaigns you have launched.
• AI tools or workflows you have used.
• Performance reports or measurable results you have achieved.