Marketing Operations Specialist

About The Company: ECG Brands is a fast-growing leader in the construction franchise industry with 40+ franchises across Canada. Through our flagship brands - Rydel and Deckify - we specialize in building and scaling high-performing businesses, taking new markets from startup to over $1M in sales within their first year. We're expanding our marketing team to support our 2027 goals and the *Marketing Operations Specialist* will play a pivotal role in achieving them. About The Role: The Marketing Operations Specialist is a tech-savvy, administrative, process-driven role that serves as the operational backbone of our marketing department. In this role, you will have variety in the work you do, ownership of digital workspaces, and an opportunity to work with a team of smart, driven people who are deeply invested in creating successful franchises by challenging the status quo in the construction services industry. This role requires someone who is highly detail oriented, flexible, and excited by the opportunity to learn new things. Working directly with the VP of Marketing, you will gain experience in a variety of areas from email marketing and project management to resource management and automation. If you find satisfaction in turning chaos into order, refining processes, and variety in the work that you do this role may be for you. Key Responsibilities: - *Workflow & Project Management (Notion)* : Act as the primary gatekeeper for the marketing department's workspace. Translate incoming requests into clear, actionable project tasks, delegate them across the team, and track timelines to completion. - *Franchise Liaison:* Serve as the main point of contact for franchise partners. Manage communication channels, triage local marketing requests, and ensure franchises have access to corporate assets. - *Email Campaign Execution (Zoho Campaigns):* Own the technical setup, list management, and deployment of email marketing campaigns. - *Resource & Knowledge Management:* Maintain organization across our digital ecosystem (Google Drive and Notion) so assets and documentation are easy for the team and franchises to find. - *Workflow Automation (n8n & Zapier):* Maintain and build basic automation workflows between our core tools to reduce manual administrative tasks. - *AI Integration (Claude & Gemini):* Leverage generative AI tools to streamline administrative tasks, draft basic communications, and optimize daily operational workflows. What We’re Looking For: - *Experience:* 3–5 years of experience in marketing, project management, or a highly technical administrative role. Franchise network experience is a plus. - Education: B.Com, BBA, or an equivalent combination of education, training, and hands-on experience. - *Notion Power-User:* Foundational understanding of Notion databases, pages, and properties, and how it can be used to manage projects, tasks, and information. - *Zoho Ecosystem Familiarity:* Hands-on experience navigating Zoho CRM, Zoho Vault, and deploying emails via Zoho Campaigns. Experience with other CRMs and similar marketing applications will be considered. - *Technical Aptitude:* An understanding of automation tools (i.e., Zapier or n8n) and AI assistants (i.e., Claude, Gemini) in order to automate workflows. What Makes You a Great Fit: - *Detail-Oriented:* You understand the importance of specificity and clarity, so you naturally want to follow or create SOPs, implement naming conventions, and generally ensure that your communication and deliverables are clearly understood by others. - Flexibility: You can balance multiple priorities and easily move between different types of tasks or workflows, learning as you go. - *Communication:* Exceptional written communication skills, allowing you to confidently manage requests from varying stakeholders. Position Details: - Salary: $1200 USD/month (with annual reviews & performance-based increases) - Medical insurance compensation - Supportive and collaborative work environment - Flexible working arrangement (after 3-month probationary period)