Digital Marketing & Growth Manager (Travel & Experiences)

About Arabian Wanderers

Arabian Wanderers is a UAE-based adventure travel company creating unforgettable experiences across the UAE, Oman, Jordan, Saudi Arabia, Socotra, Morocco and beyond.

We have organised more than 500 trips for over 6,000 guests and built an Instagram community of more than 125,000 followers. Our mission is to reconnect people with nature through hiking, camping, stargazing, road trips and adventure travel.

As we continue to expand, we are looking for a commercially minded Digital Marketing & Growth Manager to lead our marketing function and turn campaigns, content and customer insights into measurable bookings and revenue growth.

About the Role

This is a hands-on, player-coach position.

You will own the overall marketing strategy, budget, performance and priorities while coordinating our existing brand, design and content resources. During the initial stage, you will also personally manage several priority channels before progressively delegating routine execution as the marketing team develops.

This role is suitable for someone who combines strategic thinking with hands-on digital execution and is comfortable operating in a fast-moving, entrepreneurial environment.

Key Responsibilities

Marketing Strategy and Revenue Growth

• Develop monthly, seasonal and annual marketing plans aligned with trip capacity, revenue targets and destination priorities.
• Determine which trips require additional marketing support and recommend the appropriate offer, audience, channel, creative and budget.
• Lead campaigns for new destinations, seasonal departures, special events and strategic partnerships.
• Translate commercial targets into clear priorities and briefs for the marketing team.

Meta Ads and Google Ads

• Own the planning, execution and optimisation of Meta and Google advertising campaigns.
• Manage campaign budgets and improve ROAS, cost per acquisition, conversion rate and booking volume.
• Build structured testing plans covering audiences, offers, creatives, landing pages and campaign objectives.
• Ensure accurate conversion tracking and attribution across advertising and booking platforms.

SEO and AI-Search Visibility

• Own the roadmap for improving Arabian Wanderers’ visibility across Google and AI-powered search platforms.
• Coordinate keyword research, destination pages, trip pages, blogs, FAQs, internal linking and content optimisation.
• Identify technical SEO priorities and coordinate implementation with designers, developers and external specialists where required.
• Build digital authority through partnerships, relevant websites, blogs, creators and digital PR.
• Monitor organic traffic, rankings, search visibility and resulting bookings.

CRM, Retention and Broadcast Marketing

• Develop Instagram, WhatsApp and email broadcast strategies.
• Segment audiences based on destination interest, booking history and customer behaviour.
• Create initiatives that increase repeat bookings, customer retention and lifetime value.
• Coordinate campaign execution and customer follow-up with the Sales and Customer Experience teams.

Influencer, Creator and Partnership Marketing

• Develop and manage an influencer and creator strategy aligned with Arabian Wanderers’ destinations and commercial priorities.
• Identify and approach relevant influencers, bloggers, publications and communities.
• Structure collaborations, define deliverables and evaluate commercial and brand impact.
• Build long-term relationships with high-value creators and strategic partners.

Social Media and Content Leadership

• Own the overall social media strategy and content priorities across Instagram, TikTok, Facebook, LinkedIn and YouTube.
• Develop campaign briefs and coordinate the Brand & Design Specialist, content creators and future social media resources.
• Initially manage key Instagram Stories and campaign publishing while establishing workflows for future delegation.
• Ensure all content supports clear brand, engagement or booking objectives.
• Review the performance of Reels, carousels, Stories, broadcasts and influencer content.

Analytics and Team Leadership

• Build weekly and monthly performance dashboards using GA4, Meta, Google Ads, Search Console and other relevant tools.
• Present clear insights, actions and recommendations to the Managing Director.
• Lead marketing planning meetings and maintain accountability for campaign deadlines and results.
• Coordinate internal employees, freelancers, agencies and external partners.
• Continuously assess the effectiveness and allocation of marketing resources.

Requirements

• Five or more years of relevant experience in digital marketing, growth marketing or marketing management.
• Proven responsibility for business growth, revenue, bookings, leads or customer acquisition.
• Hands-on experience managing Meta Ads and Google Ads.
• Strong knowledge of GA4, conversion tracking, campaign reporting and marketing attribution.
• Practical understanding of SEO, content strategy and website optimisation.
• Experience developing social media and campaign strategies across multiple platforms.
• Previous responsibility for budgets, agencies, freelancers or team members.
• Excellent written and verbal English.
• Strong commercial judgement, analytical ability and project-management skills.
• Ability to work independently and collaborate during UAE business hours.
• Comfortable operating both strategically and hands-on.

Exceptional candidates with slightly less experience but strong, documented commercial results may also be considered.

Nice to Have

• Experience in travel, tourism, hospitality, experiences or lifestyle brands.
• Experience with CRM, email marketing and WhatsApp campaigns.
• Knowledge of influencer marketing, digital PR and partnership campaigns.
• Familiarity with Google Search Console, Google Tag Manager, Looker Studio, SEMrush or similar tools.
• Experience with website CMS platforms such as Duda or WordPress.
• Knowledge of AI-search optimisation, AEO or GEO.
• Arabic or French language skills.

How Success Will Be Measured

• Revenue and bookings attributable to marketing.
• ROAS, cost per acquisition and conversion rate.
• Organic-search growth and destination visibility.
• CRM and repeat-customer revenue.
• Campaign execution quality and timeliness.
• Marketing team productivity and accountability.

Why Join Arabian Wanderers?

• Lead the marketing function of a growing adventure travel company.
• Work across exciting destinations and experience categories.
• Have a direct impact on revenue, brand growth and company strategy.
• Build and shape the future marketing team.
• Progress toward broader marketing leadership as the business expands.

How to Apply

Please complete the application form below

https://forms.gle/gQVxtc6ntX4pVPw76

Please note that only applications submitted through this form will be considered.