Performance Marketing Executive - Paid Social

Who we are

MENA's only all-in-one trading platform https://amana.app/

About amana

We're amana, a leading neobroker in the Middle East. Our mission is to build a community with fair and equitable investing for all. We started 15 years ago with this simple goal. Today, we're a digital-first platform serving 500,000+ users who trade and invest across 6,800+ assets, all in one app.

We believe everyone deserves access to global financial markets, regardless of wealth or skill level. Our proprietary platform integrates with industry-leading tools to give you choice and flexibility. Fractional shares, built-in education, no commissions. Costs are transparent and built into competitive spreads. No hidden fees, no surprises.

We comply with international regulatory standards and are licensed by CMA, DFSA, CySEC, CMA Lebanon, LFSA, and FSC.

We're 150 people from 25+ nationalities building a world-class solution. Real people solving real problems.

The role

Performance Marketing Executive

Department: Marketing

Reports to: Senior Digital Marketing Manager

Level: Professional

Location: Beirut, Lebanon

About the role

The Performance Marketing Executive – Paid Social will be managing and optimizing paid social campaigns for amana across multiple markets.

Reporting remotely to the Senior Digital Marketing Manager, the successful candidate will be responsible for campaign setup, daily optimization, performance analysis, reporting, creative testing, and supporting customer acquisition across Meta, TikTok, Snapchat, X, and other emerging social platforms.

What you’ll do

• Own paid social campaigns across Meta, TikTok, Snapchat, X, and emerging platforms, from planning and setup through optimization and reporting.
• Drive customer acquisition across the full funnel, including awareness, app installs, registrations, first deposits, and first trades.
• Optimize performance daily by managing budgets, bids, audiences, placements, creatives, and campaign structures against agreed KPIs.
• Develop and lead creative testing strategies, using performance data to identify what messaging, formats, audiences, and concepts drive the strongest results.
• Partner with creative and content teams to turn campaign insights into high-performing creative briefs and new testing opportunities.
• Analyze campaign, audience, and funnel data to identify growth opportunities, performance gaps, and actionable recommendations.
• Build clear and insightful weekly, monthly, and campaign performance reports, highlighting results, learnings, and next steps.
• Work with marketing and technology teams to ensure accurate tracking, attribution, and event measurement across advertising platforms, AppsFlyer, and internal systems.
• Support the testing and implementation of SDK events, pixels, Conversion APIs, deep links, UTMs, and other tracking solutions.
• Collaborate with internal stakeholders, advertising platforms, agencies, and external partners to continuously improve campaign performance.
• Stay ahead of platform developments, industry trends, competitor activity, audience behavior, and financial-services advertising policies.
• Contribute ideas and recommendations that help amana scale acquisition efficiently across different markets.

What we're looking for Essential skills and experience

• 4–5+ years of hands-on experience in performance marketing, paid social, digital acquisition, or a similar growth-focused role.
• Strong practical experience managing campaigns through Meta Ads Manager, TikTok Ads Manager, Snapchat Ads Manager, and X Ads.
• Strong understanding of mobile app acquisition, attribution, conversion funnels, and post-install events.
• Hands-on experience with AppsFlyer or another Mobile Measurement Partner (MMP) is highly preferred.
• Experience managing significant media budgets and optimizing campaigns against acquisition, conversion, revenue, and ROI-related KPIs.
• Working knowledge of pixels, mobile SDKs, Conversion APIs, deep links, UTM parameters, and event tracking.
• Experience working with creative teams and using performance insights to influence creative strategy and testing.
• Advanced Excel or Google Sheets skills; experience with Power BI or similar analytics/reporting tools is a plus.
• Experience in fintech, financial services, trading, investing, or another regulated industry is an advantage.
• Google Ads experience is a plus, but not essential.

What success looks like

• Effectively planning, launching, and optimizing paid campaigns across Meta, TikTok, Snapchat, X, and other relevant social platforms.
• Consistently managing the full acquisition funnel, from awareness and app installs to registration, first deposit, and first trade.
• Efficiently coordinating with internal teams, platform representatives, and external partners.
• Developing structured creative testing plans and providing data-driven recommendations to content and design teams.
• Analyzing campaign and funnel performance to identify opportunities and deliver actionable insights.
• Continuously monitoring performance and optimizing budgets, bids, audiences, placements, and creatives against agreed KPIs.

Who you are

• A strong analytical mindset—you know how to move beyond reporting numbers and turn data into clear business decisions.
• Excellent attention to detail, particularly when it comes to campaign setup, tracking, budgets, and reporting.
• Comfortable working independently in a remote, fast-paced, international environment while collaborating with teams across different functions and markets.
• Professional fluency in English and Arabic.

What you can expect from us

• Work alongside world class leaders & colleagues across functions, markets and cultures.
• Direct access to leaders and decision-makers.
• Take on meaningful responsibility and see the impact of your work.
• Develop through company-wide learning opportunities, knowledge sharing and new challenges.
• Benefit from flexibility around our core working hours, with four days in the office and one day working from home.
• Work remotely from another country for up to 15 working days each year.
• Private Healthcare
• Participate in our generous annual variable pay program, with awards linked to individual and company performance.
• Premium refreshments and extensive in-office snacks including fresh fruit, parfait bar, and some less health-first options too. Weekly in-office company brunch provided.

Ready to make an impact? Apply now.

Discover more about amana: Website | LinkedIn | Instagram | TikTok | X